To reach Gen Z as a new digital media reader, Tempo.co rebrand their image to remain relevant and trusted for generations to come.
We designed an engaging visual identity that would bring this brand to life. The new brand’s identity should be optimistic and youthful without losing the strong foundation of Tempo.co that is rooted in journalistic values.
The color palette and logo represent the idea of togetherness, credibility, and close connectivity built by Tempo.co with its readers. Looking inside the capital T letter as logomark, we draw inspiration from the form of pen writing stroke to demonstrate high dedication in presenting professional and profound news.
The resulting rebrand evokes a sense of excitement and passion, capture the attention of their new audience.